A new partnership between Taiwan’s Wanpo Tea Shop and HUMAN MADE will result in the sale of the ‘Orange Green Tea’ and ‘Aiyu Orange Green Tea’ beverages, which will be sold at the shop's locations in Taiwan and throughout the globe.
The pair have released new apparel, including tote bags and t-shirts with pictures of a crouching tiger, as well as accessories like floor mats, coasters, and ice cube makers. The collection is completed by WANPO MADE tumblers with matching built-in straws.
A pop-up shop serving tapioca milk teas and brown sugar tapioca lattes has been set up in Park2 in Taichung to commemorate the collaboration. Interested parties can visit the Wanpo Tea Shop website to shop the collaboration.
Image Credit: HUMAN MADE, <a rel='nofollow' href='https://hypebeast.com/2023/2/human-made-wanpo-tea-shop-collab-store-opening-info'>hypebeast</a>, <a rel='nofollow' href='https://shop.wanpotea.com/'>shop.wanpotea</a>
What's Driving This Trend
- Tea-inspired Beverages
- The partnership between Wanpo Tea Shop and HUMAN MADE presents a market for creating tea-based products, beyond the traditional tea leaves and blends.
- Merchandising Collabs
- Partnering with other brands for merchandise collaborations presents an opportunity for increased visibility and diversifying product offerings.
- Pop-up Shops
- Utilizing pop-up shops to showcase collaborations can help generate buzz and attract new customers.
Who This Affects Most
- Beverage
- Innovation opportunities for creating unique tea-based beverages that cater to various markets.
- Fashion
- Merchandising collaborations present an opportunity for fashion brands to expand their product lines beyond clothing and accessories.
- Retail
- The success of pop-up shops can be utilized by retailers to test new products, experiment with store layouts, and reach new demographics.
