The top May 2018 branding ideas explore a number of over-the-top product combinations and better-for-you formulas, both of which put a spotlight on flavor.
One of the most prominent themes in these emerging ideas is hybridization, which can be seen in the Pop-Tarts Splitz, Mayochup by Heinz, Bryers 2in1 ice cream tubs, as well as drinks like cold brew-infused sodas and cocktail-inspired beer beverages.
At the same time consumers are looking to indulge in outrageously flavorful food and drinks, many are also seeking out better-for-you versions of their favorite comfort foods. One of the best examples of this include the pulse-based Peatos, which is even branded with a tiger mascot as a healthier Cheetos alternative.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 75%
Freshness 8%
