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Top 95 Branding Ideas in May

From High-End Frozen Burgers to Premium Artisan Marinades

— May 26, 2018 — Marketing
The top May 2018 branding ideas explore a number of over-the-top product combinations and better-for-you formulas, both of which put a spotlight on flavor.

One of the most prominent themes in these emerging ideas is hybridization, which can be seen in the Pop-Tarts Splitz, Mayochup by Heinz, Bryers 2in1 ice cream tubs, as well as drinks like cold brew-infused sodas and cocktail-inspired beer beverages.

At the same time consumers are looking to indulge in outrageously flavorful food and drinks, many are also seeking out better-for-you versions of their favorite comfort foods. One of the best examples of this include the pulse-based Peatos, which is even branded with a tiger mascot as a healthier Cheetos alternative.
6.2
Score
Popularity
Activity
Freshness
95
Health-Focused Yeast Spreads
Health-Focused Yeast Spreads
Reduced Salt Marmite Contains 25% Less Sodium Than the Original
<
94
Flavorful Premixed Chicken Pouches
Flavorful Premixed Chicken Pouches
The New StarKist Chicken Creations Come in Four Bold Flavors
<
93
Discounted Coffee Menu Expansions
Discounted Coffee Menu Expansions
Starbucks Happy Hour Will Now Feature More Selection
<
92
Glitchy Sneaker Campaigns
Glitchy Sneaker Campaigns
Nike's Vapormax Sneaker Release Boasts Dystopian Visuals
<
91
Unsweetened Infused Sparkling Drinks
Unsweetened Infused Sparkling Drinks
Aqua Libra Offers a Crisp, Refreshing Take on Soda
<
90
Mature Adult-Focused Protein Shakes
Mature Adult-Focused Protein Shakes
Ensure Max Protein Helps Adults Maintain Good Health
<
89
Shipwreck-Inspired Beers
Shipwreck-Inspired Beers
The Mikkeller Wreck Ale is Inspired by Beers Lost at Sea
<
88
LGBTQ Organization-Supporting Ciders
LGBTQ Organization-Supporting Ciders
The Blake's Rainbow Seeker Hard Cider is Socially Conscious
<
87
Artisan Flavor Cracker Ranges
Artisan Flavor Cracker Ranges
The New Crunchmaster Crackers Acknowledge Changing Consumer Tastes
<
86
Chocolate-Infused Popcorns
Chocolate-Infused Popcorns
The Propercorn Chocolate Popcorn is Sweet, Savory and Satisfying
<
85
Citrus-Infused Ginger Sodas
Citrus-Infused Ginger Sodas
The Canada Dry Ginger Ale and Lemonade Soda is Refreshingly Different
<
84
Premium Artisan Marinades
Premium Artisan Marinades
The New Moore’s Marinades and Sauces Offer Great Flavor and Heat
<
83
Fan-Demanded Sodas
Fan-Demanded Sodas
Mountain Dew Baja Blast is Back Thanks to the #BringBajaBlastBack Campaign
<
82
Cocktail-Inspired Craft Beers
Cocktail-Inspired Craft Beers
The Funky Buddha Mint Julep Beer is Strong and Refreshing
<
81
Plant Protein Snack Bars
Plant Protein Snack Bars
The Natural Balance Foods Trek Protein Flapjacks are Gluten-Free
<
80
Hunger-Curbing Prepackaged Snacks
Hunger-Curbing Prepackaged Snacks
The SlimFast Bake Shop Snacks are Flavorful and Protein-Rich
<
79
Tasty Drug-Free Sleep Aids
Tasty Drug-Free Sleep Aids
The Vicks ZzzQuil PURE Zzzs Melatonin Gummies are Non-Habit Forming
<
78
Premium Artisan Sandwich Breads
Premium Artisan Sandwich Breads
The Warburtons Bistro Deli Buns Come in Two Varieties
<
77
Triple-Flavor Ice Creams
Triple-Flavor Ice Creams
The Turkey Hill Dairy’s Trio’politan Ice Cream Mixes Different Favorites
<
76
Healthy Protein-Enriched Crackers
Healthy Protein-Enriched Crackers
The Ryvita Protein Crackers Come in Two Flavor Options
<
75
Traditionally Spiced Noodle Kits
Traditionally Spiced Noodle Kits
The New Maggi Creations Meal Kits Offer Enough Food for Two
<
74
Nutrient-Dense Honeys
Nutrient-Dense Honeys
The Hilltop Honey Manuka Honey Range Comes in Three Strengths
<
73
Hilarious Spring Cleaning Campaigns
Hilarious Spring Cleaning Campaigns
SpongeTowels Polished the Streets of Toronto on April 27th
<
72
Extensive Restaurant Loyalty Programs
Extensive Restaurant Loyalty Programs
TGI Friday's Offers Specific Rewards with a New Point System
<
71
Caffeine-Infused Meal Supplements
Caffeine-Infused Meal Supplements
The Coffee-Flavored Huel Meal Replacement Offers a Pick-Me-Up
<
70
Hybrid Flavor Breakfast Snacks
Hybrid Flavor Breakfast Snacks
The New Kellogg's Pop-Tarts Splitz Boast Tasty Flavor Combos
<
69
Fast Food-Branded Popsicles
Fast Food-Branded Popsicles
Sonic's Iconic Flavors are Now Available at Grocery Stores
<
68
Hybrid Confection Ice Creams
Hybrid Confection Ice Creams
Breyers' 2in1 Tubs are Packed with Cookie & Candy Combinations
<
67
Better-for-You Cheese Snacks
Better-for-You Cheese Snacks
'Peatos' Brands Itself as "Junk Food with Substance"
<
66
Convenient Pouch-Packaged Yogurts
Convenient Pouch-Packaged Yogurts
The New Yoplait Yogurt Pouches Come in Two Varieties
<
65
Humorous Action Movie Candies
Humorous Action Movie Candies
The Trolli Sour Brite Tiny Hands Candy is Deadpool-Approved
<
64
Millennial-Targeted Citrus Beers
Millennial-Targeted Citrus Beers
Bud Light Orange is Brewed with Real Orange Peel for Fresh Flavor
<
63
Locally Produced Ice Creams
Locally Produced Ice Creams
The Blue Skies Dairy-Free Ice Cream is Made with Coconut Milk
<
62
MCT Oil-Infused Supplements
MCT Oil-Infused Supplements
The New Coromega Max Supplements are for Pre and Post-Workout
<
61
PB&J Wine Pairings
PB&J Wine Pairings
Trader Joe's is Pairing Its Wines with a Beloved Childhood Snack
<
60
Incentivized Stock Market Apps
Incentivized Stock Market Apps
This App Lets Users Purchase Shares in Their Favourite Brands
<
59
Botanically Infused Bottled Waters
Botanically Infused Bottled Waters
The New Blossom Water Flavors are Made with Natural Ingredients
<
58
Color-Emphasizing Lip Shade Campaigns
Color-Emphasizing Lip Shade Campaigns
FENTY Beauty's Spring Campaign is Magnetic and Vibrant
<
57
Sugar-Free Energy Sodas
Sugar-Free Energy Sodas
The New Thums Up Charged Promises an Extra Caffeinated Experience
<
56
Tangy Dairy-Free Dressings
Tangy Dairy-Free Dressings
The Follow Your Heart Organic Vegan Coleslaw Dressing is Tasty
<
55
Satisfying Oatmeal Snack Bars
Satisfying Oatmeal Snack Bars
The Toosum 'Bites with Benefits' Bars are Gluten-Free and Tasty
<
54
Flavorful Prepackaged Child Milks
Flavorful Prepackaged Child Milks
The New Appy Kids Co Dairy Drinks are Made with British Milk
<
53
Puffed Whole Grain Snacks
Puffed Whole Grain Snacks
The SkinnyPop Puffs Offer a Healthy Snack Option for Adults and Kids
<
52
Cookie-Flavored Iced Coffees
Cookie-Flavored Iced Coffees
Dunkin’ Donuts Has Debuted a Sweet New Cookies & Cream Iced Coffee
<
51
High-End Frozen Burgers
High-End Frozen Burgers
The RESPECT Wagyu Beef Burgers Contain No Hormones or Antibiotics
<
50
Visually-Focused Magazine Redesigns
Visually-Focused Magazine Redesigns
A National Geographic Redesign Places Emphasis on Pictures
<
49
Rosy Millennial Libations
Rosy Millennial Libations
The Smirnoff Spiked Sparkling Seltzer Raspberry Rosé is Sugar-Free
<
48
Chewable Energy Boosting Supplements
Chewable Energy Boosting Supplements
The Voke Energizing Tabs Contain No Sugar or Sweeteners
<
47
Cold Brew-Infused Sodas
Cold Brew-Infused Sodas
Sandow's Cold Brew Soda Comes in Two Unexpected Flavor Options
<
46
Undead AR Wine Labels
Undead AR Wine Labels
The Last Wine Company is Using Zombie Terrors in Its New Wine Labels
<
45
Child-Focused Protein Supplements
Child-Focused Protein Supplements
The Healthy Height Protein Shake Aids Optimal Development
<
44
Exclusive Limited-Edition Bourbons
Exclusive Limited-Edition Bourbons
Buffalo Trace Distillery's Created the New Weller CYPD Bourbon
<
43
Inspiring Limited-Edition Skincare
Inspiring Limited-Edition Skincare
SK-II's Special-Edition Packaging Targets Asian Millennials
<
42
Seasoned Dehydrated Fruit Snacks
Seasoned Dehydrated Fruit Snacks
The Laughing Giraffe Organics Spiced Fruit Snacks are Flavorful
<
41
Craft Beer-Focused Nut Snacks
Craft Beer-Focused Nut Snacks
The New Noisy Nuts Peanut Snacks are Ideal for Enjoying with a Pint
<
40
Chewable Health Supplements
Chewable Health Supplements
The Chewpod Functional Gum Offers Energizing or Relaxing Benefits
<
39
Sugar-Free Meat Snacks
Sugar-Free Meat Snacks
The Ember Biltong Snacks are Crafted with 100% British and Irish Beef
<
38
Flavorful Zero Alcohol Ciders
Flavorful Zero Alcohol Ciders
The Old Mout Alcohol-Free Cider is a Healthy Libation Alternative
<
37
Low-Sugar Craft Sodas
Low-Sugar Craft Sodas
The New Dalston’s Craft Soda Flavors are Refreshing and Tasty
<
36
Premium Anniversary Hot Sauces
Premium Anniversary Hot Sauces
The Tabasco Diamond Reserve Hot Sauce Celebrates 150 Years of Spice
<
35
Redesigned Iconic Logos
Redesigned Iconic Logos
Abott Miller Has Revamped the 37-Year-Old American Express Logo
<
34
Filmic Collectible Cans
Filmic Collectible Cans
Brisk's High-Tech Black Panther Cans Reveal a Special Script
<
33
Meaty Protein-Rich Snack Bars
Meaty Protein-Rich Snack Bars
The Jack Link's Beef Steak Strip Snack Bars Come in Two Flavors
<
32
Immunity Supporting Powdered Supplements
Immunity Supporting Powdered Supplements
The Bioglan Superfoods Powders are Packed with Nutrients
<
31
Design-Forward Hot Sauces
Design-Forward Hot Sauces
TRUFF is a Display of How Hot Sauce Packaging Can Make a Difference
<
30
Stain-Inspired Brand Imagery
Stain-Inspired Brand Imagery
Carlos Bermúdez & Pràctica Work on a Playful Identity for Canela Fina
<
29
Cold-Pressed Juice Shots
Cold-Pressed Juice Shots
Ginger Shots Can be Enjoyed Straight or Mixed into Recipes
<
28
Colorful Collegiate Cookie Cakes
Colorful Collegiate Cookie Cakes
New York's Baked in Color is Selling Cakes in College Colors
<
27
Pet Food-Enhancing Sauces
Pet Food-Enhancing Sauces
The Felix FunSauces Create a New Taste Experience for Pets to Enjoy
<
26
Frozen Artisan-Inspired Sandwiches
Frozen Artisan-Inspired Sandwiches
The New DEVOUR Sandwiches Come in Four Varieties
<
25
Chip-Inspired Yogurt Snacks
Chip-Inspired Yogurt Snacks
The iögo Crunchy Yogurt Bites are High in Protein and Taste
<
24
Child-Friendly Almond Yogurts
Child-Friendly Almond Yogurts
The New Nush Yogurt Tubes are Easy to Enjoy Out of the House
<
23
Convenient Muesli Cereal Cups
Convenient Muesli Cereal Cups
The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients
<
22
Naturally Pink Chocolate Packaging
Naturally Pink Chocolate Packaging
KitKat is Introducing Ruby Cocoa in Bright Pink Wrappers
<
21
Promotional Tarot Cards
Promotional Tarot Cards
Caterina Bianchini Designed Modern Tarot Cards for Neusteller
<
20
Modern Reinterpretation Jam Packaging
Modern Reinterpretation Jam Packaging
Alessia Sistori Reimagines the Identity of Daniel & Denise
<
19
Simply Elegant Brand Identities
Simply Elegant Brand Identities
Anagrama Studio Uses Ziploc Bags for Peruvian Flake's Image
<
18
Millennial Pink Champagne Sippers
Millennial Pink Champagne Sippers
Disney's Millennial Pink Celebration Toast is Picture Perfect
<
17
Shimmering Raspberry Liqueurs
Shimmering Raspberry Liqueurs
Firebox's Unicorn Tears Raspberry Gin Liqueur Boasts a Magical Hue
<
16
Candy-Inspired Frozen Treats
Candy-Inspired Frozen Treats
The Sour Patch Kids Ice Pops are Sour Then Turn Sweet
<
15
Classic Cookie-Inspired Donuts
Classic Cookie-Inspired Donuts
Krispy Kreme Has Turned America's Most Iconic Cookies into Donuts
<
14
NFC Beauty Boxes
NFC Beauty Boxes
Alba1913's Packaging Reveals When a Customer Opens the Package
<
13
Earthly Sophisticated Oil Packaging
Earthly Sophisticated Oil Packaging
Futura Created an Evocative & Stylish Identity for Elanveda
<
12
Can-Shaped Beer Bottle Labels
Can-Shaped Beer Bottle Labels
The PangPang 'Can Release' Bottle Mimics a Different Kind of Package
<
11
Hybrid Mayonnaise Condiments
Hybrid Mayonnaise Condiments
Heinz Has Combined Mayo and Ketchup to Create 'Mayochup'
<
10
Collagen-Enriched Waters
Collagen-Enriched Waters
The Collagen Renew Bottled Water Supports Hair, Skin and Nails
<
9
Artist-Designed Popcorn Packaging
Artist-Designed Popcorn Packaging
Propercorn's Refreshed Packages Spotlight Global Illustrators
<
8
Revamped Cannabis Ads
Revamped Cannabis Ads
MedMen's Forget Stoner Campaign Aims to Change Dated Labels of Marijuana Use
<
7
Coaster-Integrated Beer Bottles
Coaster-Integrated Beer Bottles
The Dog and Fox Packaging Cleverly Integrates a Beer Coaster
<
6
Summery Thoughtful Fashion Ensembles
Summery Thoughtful Fashion Ensembles
TOAST is a Poetic and Cheerful Approach to Contemporary Wear
<
5
Aesthetically Driven Tea Branding
Aesthetically Driven Tea Branding
IWANT Design Creates a Colorful & Design-Forward Image for UKIYO
<
4
Handheld Flower Delivery Cartons
Handheld Flower Delivery Cartons
Tonic Blooms' Carton Packaging is Chic and Functional
<
3
Sophisticated Marijuana Packaging
Sophisticated Marijuana Packaging
Broken Coast is Destigmatizing Cannabis With Typography Labels
<
2
Logo-Centric Affordable T-Shirts
Logo-Centric Affordable T-Shirts
Uniqlo Launches a Logo- and Graphic-Heavy T-Shirt Designs
<
1
Mood-Altering Illustrated Campaigns
Mood-Altering Illustrated Campaigns
These McCafé Ads Visualize the Effects of Morning Coffee
<