Instead of meat or cheese snacks, Trader Joe's is giving consumers are new way to enjoy its vino with the debut of PB&J wine pairings. While the two things could not sound more different, the high-low pairing is sure to be a hit with millennials with a taste for nostalgia.
Just as the name suggests, Trader Joe's new PB&J wine pairings consist of the brand's budget-friendly wines matched with different takes on everyone favorite childhood sandwich. The pairings range from more simple mashups such as a classic PB&J with a Liberté Pinot Noir, to complicated recipes such as a peanut butter cocoa bacon bagel sandwich with the Velvet Moon Cabernet Sauvignon.
With five different sandwich pairings to choose from, the quirky menu puts an adult twist on a beloved childhood snack.
Image Credit: Trader Joe's.