The new Blossom Water botanical beverages have been reformulated to offer consumers a way top enjoy a refreshing drink without all of the sugar that's traditionally found in prepackaged beverages.
The drinks are all made with natural spring water that has been infused with botanicals derived from flower blossoms along with just a bit of sugar for a touch of sweetness. These details enable the drinks to all keep a caloric content of just 10 per serving, which will come as welcome news to those who are looking to kick their sugary soda habit in favor of better-for-you beverage options.
The new Blossom Water drinks includes five flavors in total including 'Mango Hibiscus,' 'Lemon Rose,' 'Pomegranate,' 'Plum Jasmine,' 'Geranium' and 'Grapefruit Lilac.'
Key Themes Behind This Trend
- Low-calorie Botanical Beverages
- Opportunity for beverage companies to create healthier drinks by using natural sweeteners and infusing water with flowers and botanicals.
- Sugar-free Prepackaged Beverages
- Opportunity for beverage companies to cater to consumers looking for low-sugar and natural alternatives to traditional soda with floral-infused, sugar-free bottled waters.
- Floral-infused Beverages
- Opportunity for beverage companies to introduce new and unique flavors by infusing fresh flowers and botanicals into their products.
Where This Applies
- Beverage Industry
- Beverage companies can tap into the growing demand for healthier and low-sugar alternatives to traditional soda and other pre-packaged beverages.
- Natural Food Industry
- Herbal tea, kombucha, and other natural beverages already enjoy popularity among health-conscious consumers, and these floral-infused beverages are a natural extension for companies already in this space.
- Floral Industry
- Beverage companies can partner with flower farms to source fresh flowers and botanicals to create unique flavors and build a sustainable and eco-friendly supply chain.
