Modern tarot cards were recently used as a promotional tool for Switzerland-based organization Neusteller. The institution provides individuals with spiritual guidance, counseling, as well as mindfulness and self-care workshops. The offered classes range from "Old Age and Wisdom to Crisis Intervention" and can be considered necessary for the wellbeing of individuals who live in stressful environments.
Caterina Bianchini provided art direction for Neusteller's class promotion initiative. The format consists of different and design-friendly modern tarot cards that highlight the merits of the offered classes through flat and abstract shapes. The format of the spiritually centered marketing is based on the symbolic and socially accepted quality of tarot card decks—an entity that informs the individual about the future and creates an awareness of external factors.
Key Themes Behind This Trend
- Modern Tarot Cards
- Opportunity for businesses to use modern tarot cards as a unique and attention-grabbing promotional tool.
- Spiritual Guidance
- Disruptive innovation opportunity in the field of spiritual guidance through the use of innovative marketing techniques like tarot cards.
- Mindfulness and Self-care Workshops
- Emerging trend in offering workshops and classes focused on mindfulness and self-care to address the wellbeing needs of individuals in stressful environments.
Where This Applies
- Marketing and Advertising
- Marketing agencies can explore the use of modern tarot cards as a creative and attention-grabbing promotional tool for their clients.
- Wellness and Lifestyle
- Opportunity for wellness centers and lifestyle organizations to incorporate spiritual guidance and mindfulness workshops into their offerings.
- Art and Design
- Artists and designers can explore opportunities to collaborate with organizations by providing art direction for promotional initiatives, such as designing modern tarot cards.
