Promotional Tarot Cards

Modern tarot cards were recently used as a promotional tool for Switzerland-based organization Neusteller. The institution provides individuals with spiritual guidance, counseling, as well as mindfulness and self-care workshops. The offered classes range from "Old Age and Wisdom to Crisis Intervention" and can be considered necessary for the wellbeing of individuals who live in stressful environments.

Caterina Bianchini provided art direction for Neusteller's class promotion initiative. The format consists of different and design-friendly modern tarot cards that highlight the merits of the offered classes through flat and abstract shapes. The format of the spiritually centered marketing is based on the symbolic and socially accepted quality of tarot card decks—an entity that informs the individual about the future and creates an awareness of external factors.