Previously, consumers could only get 50% off Frappuccinos during the Starbucks Happy Hour, but now the brand is expanding the seasonal promotion to include iced teas, espressos, and other popular spring drinks.
In order to get the discounted rates right away, consumers have to be Starbucks Rewards members, however those who aren't members already can sign up and request the discounted rates in hopes of getting an invite as well. The coffee chain will be sending out invites to take part in the new Starbucks Happy Hour until the end of the year, but those eager to gain access to them should act soon as only a limited number of invites will be sent out.
The new discounts took effect on March 29th, and will be available throughout the season.
What Makes This Trend Stand Out
- Expanded Happy Hour
- Expanding the Starbucks Happy Hour to include more drink options provides an opportunity to attract new customers and increase sales.
- Increased Membership Sign-ups
- Offering discounted rates to new Starbucks Rewards members encourages sign-ups and helps grow the loyalty program.
- Limited Invitation Offers
- Creating exclusivity through limited invites to the Starbucks Happy Hour incentivizes customers to act quickly and increases the sense of urgency.
Sectors Adopting This
- Coffee Chains
- Other coffee chains can explore expanding their happy hour promotions to include a wider selection of drinks to compete with Starbucks and attract more customers.
- Loyalty Programs
- Companies that offer loyalty programs can learn from Starbucks and use limited-time discounts to incentivize new customer sign-ups and drive membership growth.
- Mobile Apps
- Mobile app developers can create innovative solutions to help coffee chains implement limited invitation offers for exclusive promotions, increasing customer engagement and driving app usage.
