Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

SpongeTowels Polished the Streets of Toronto on April 27th

 - May 3, 2018
References: spongetowels
Proud Canadian brand SpongeTowels "tackles Toronto's toughest messes" with its ultra-approachable and hilarity-inducing spring cleaning campaign. This year's branding initiative is inspired by the huge success of a TV commercial that starred the dirt- and spill-absorbing mascots. This year, SpongeTowels takes its spring cleaning campaign one step further by breaking the barrier of broadcast television and the digital divide to motivate Canadians to clean their sheds and wash their windows.

On April 27th, these "attention-absorbing" human sponges "committed random acts of cleaning" and were spotted wiping down TTC streetcars, scrubbing the CN Tower and looking for dust at Nathan Phillips Square. Heartwarming and hilarious, SpongeTowels' spring cleaning campaign definitely reminds people to do their seasonal chores, whilst providing them with a unique photo opportunity.