Proud Canadian brand SpongeTowels "tackles Toronto's toughest messes" with its ultra-approachable and hilarity-inducing spring cleaning campaign. This year's branding initiative is inspired by the huge success of a TV commercial that starred the dirt- and spill-absorbing mascots. This year, SpongeTowels takes its spring cleaning campaign one step further by breaking the barrier of broadcast television and the digital divide to motivate Canadians to clean their sheds and wash their windows.
On April 27th, these "attention-absorbing" human sponges "committed random acts of cleaning" and were spotted wiping down TTC streetcars, scrubbing the CN Tower and looking for dust at Nathan Phillips Square. Heartwarming and hilarious, SpongeTowels' spring cleaning campaign definitely reminds people to do their seasonal chores, whilst providing them with a unique photo opportunity.