The SPAR Home + Range Includes a Number of Products
Michael Hemsworth — August 11, 2021 — Marketing
References: spar-international & talkingretail
The SPAR Home + range is rolling out from the brand at stores across the UK to provide consumers with a number of solutions that will help when it comes to performing everyday cleaning needs.
The product range includes a total of 12 solutions that are formulated with effective ingredients to help power through a number of different cleaning tasks around the house. Each of the products are branded with eye-catching design elements in mind to help them be more visible on the shelves for shoppers.
SPAR UK Senior Brand Manager Amrit Rebello spoke on the new SPAR Home + range saying, "The total homecare category has seen significant growth year-on-year-on-year, following a surge of purchases at the beginning of the pandemic. The largest growth in the category sits within household cleaning, covering kitchen, bathroom, multi-purpose and floor. Over the last 12- to 18-months we have seen how products with disinfecting properties have soared in demand, including disinfectants, bleach and multipurpose cleaners. To help these products stand out in-store and to enable customers to actively recognise the range, we have created a new design which incorporates a sub brand new to Spar, called Spar Home +. The + sign represents power, a key aspect of what customers would expect from cleaning products.”
The product range includes a total of 12 solutions that are formulated with effective ingredients to help power through a number of different cleaning tasks around the house. Each of the products are branded with eye-catching design elements in mind to help them be more visible on the shelves for shoppers.
SPAR UK Senior Brand Manager Amrit Rebello spoke on the new SPAR Home + range saying, "The total homecare category has seen significant growth year-on-year-on-year, following a surge of purchases at the beginning of the pandemic. The largest growth in the category sits within household cleaning, covering kitchen, bathroom, multi-purpose and floor. Over the last 12- to 18-months we have seen how products with disinfecting properties have soared in demand, including disinfectants, bleach and multipurpose cleaners. To help these products stand out in-store and to enable customers to actively recognise the range, we have created a new design which incorporates a sub brand new to Spar, called Spar Home +. The + sign represents power, a key aspect of what customers would expect from cleaning products.”
Trend Themes
1. Everyday Cleaning Solution Brands - Other brands can also focus on creating their own range of everyday cleaning solutions to cater to the growing demand.
2. Disinfecting Products Boom - Companies can invest in creating disinfecting properties for their cleaning products to capitalize on the surge in demand.
3. Eye-catching Product Packaging - Product packaging design and branding can be improved to ensure visibility and customer recognition on shelves.
Industry Implications
1. Household Cleaning Industry - Companies in the household cleaning industry can benefit from the surge in demand for disinfecting products and everyday cleaning solutions.
2. Retail Industry - Retailers can invest in creating their own branded products to cater to the growing demand for household cleaning solutions.
3. Design and Branding Industry - Branding and design agencies can offer their services to help cleaning product companies improve their product packaging design and branding for better visibility and recognition.
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