These June 2018 marketing trends range from life-saving print ads to faux maternity fashion lines, offering consumers a wide range of entertaining and thought-provoking content that embodies a brand's values.
Topical campaigns always make a lasting impression among consumers, and brands like Chili's spent its efforts creating a clever ad that referenced one of the most anticipated media events of the year: The Royal Wedding. This ad played into the fashions sported by the event's guests as it featured a fancy burger-themed hat that was reminiscent of some of the looks seen at the event. Meanwhile, McDonald's Spain celebrated the Big Mac's 50th anniversary with an engaging, futuristic commercial.
However, not all marketing stunts require as many intricacies. IKEA's latest commercial highlights life's mundane moments in order to demonstrate how seamlessly the furniture can be incorporated into daily life.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
