Clothing company Primark has been introduced to Brooklyn, New York with an inclusive campaign that features its own customer base. By channeling the essence of its core consumer, the label is able to appreciate its customers and to offer whole-hearted empowerment to people of all colors, gender preferences, body shapes and sizes.
The fashion label boasts its inclusive campaign on Instagram. Some of the cheery and customer-valuing, unedited photographs were shot at Primark's pop-up event on Coney Island. From a beautiful curvy woman that models a leopard print swimsuit to a cheery kid in flamingo sunglasses and a one-piece that has the slogan 'I'm a Mermaid,' Primark's inclusive campaign is not only beneficial to the brand's image but also highly valuable to those who deserve to be a model for a day.
Photo Credits: Taylor Ballantyne