Corona's 'Wooohooo' Creates Celebratory Email Replies

 - May 8, 2018
References: wooohooo & vimeo
For the first Monday of May, which is observed as a bank holiday in the United Kingdom, Corona devised the 'Wooohooo' out-of-office generator to help employees create celebratory, unapologetic responses they could use for a day off work spent in the sun.

With the tool, users are able to enter their out-of-office dates and in return, receive a fun animated GIF to use in place of a conventional email reply. The campaign from Corona was inspired by the fact that research shows that many adults feel guilty about taking time off work and do not even take advantage of their annual holiday allowance.

As part of the campaign, Corona also offered users images and video clips that could be shared to social media, including content for Snapchat and Instagram Stories.