Diesel is a retail company that prides itself on making designs "For Successful Living" and 'The Capsule' by Diesel was recently launched as a campaign to show just how much every moment of life should be treasured and used to its fullest. Diesel created The Capsule—and intentionally uncomfortable meeting room—based on a statistic from The Guardian that says "50% of the time spend it meetings is useless."
The tongue-in-cheek campaign introduces The Capsule as a meeting room with a table that tips over, a wind machine, flashing lights and a countdown timer to keep interactions within its walls short. The meeting room design fully supports Diesel founder Renzo Rosso's belief that the best decisions are made quickly.
At Wired Next Fest, those who use the meeting room will also create video content for the brand.