There are a number of ways with which brands can capture consumer attention, however, little are as effective as the cheeky commercial.
A three-minute spoof or a hilarious adaptation can make or break the presence of a brand. There are a few great examples in this list that completely knock it out of the park. One such cheeky commercial is actually a parody by James Corden who undoubtedly drew attention to contemporary fashion label Calvin Klein. The brand showcased its lingerie collection in a sultry campaign with Shawn Mendes and Kendall Jenner, while Corden flipped it to reveal the 'behind-the-scenes' of the marketing initiative. IKEA, on the other hand, sparks a laugh with a cheeky commercial spotlighting the Kama Sutra but for bedding design.
If a company is able to put a smile on an individual's face, it definitely anchors itself in the consumer's consciousness.
From Celebrity-Cameo Soda Commercials to Humorous Exclusive Candy Ads
Parodic Advertising Campaigns
Cummins & Partners Creates a Funny Take on the Meet Grant Campaign
Humorous Exclusive Candy Ads
This Exclusive Skittles Ad Will Play for Only One Person
Intentionally Uncomfortable Meeting Rooms
'The Capsule' by Diesel Aims to Minimize Wasted Time
Deceitfully Negative Advertising
KFC Announces New Fries with an Unconventional Advertising Method
Cheeky Bedroom Furnishing Ads
The IKEA Kama Sutra Optimizes Bedroom Interior Satisfaction
Sultry Underwear Parody Ads
James Corden Offers a Hilarious Take on Calvin Klein's Latest Ad
Romantic Mini-Series Ads
Wines of Argentina Strengthens Us Brand Perception with a YouTube Series
Celebrity-Cameo Soda Commercials
Pepsi's More Than OK Super Bowl Ad Features Cardi B and Lil Jon
Edgy Frozen Food Commercials
The Devour Frozen Food Commercial Plays on the Idea of Food Porn
Playfully Creative Lingerie Campaigns
Berlei's Ad Emphasizes the Effects Sports Have on Breasts