The IKEA Kama Sutra ad is a cheeky and provocative way for the megastore to advertise its bedroom products, as well as help its customers reach the highest level of comfort and style. The video is dubbed to be "the ultimate guide to bedroom satisfaction." It will, without a doubt, capture the attention of consumers as they will surely find the mode of advertising quite amusing.
The IKEA Kama Sutra book pushes tips for furnishing one's bedroom, spotlighting elegant, innovative and affordable products from the megastore's inventory. Each page is adorned with an intricate illustration.
Examples of the 'sensual' suggestions include the 'Widely Open' referring to the growing popularity of the open-concept layout, as well as the 'Doggy Style' which is obviously catered to the pet owner.