KFC announces its new fries with a rather deceitful and unconventional advertising tactic. Without a doubt, the approach will make passers-by do a double take. In partnership with creative agency Mother, the tongue-in-cheek campaign harnesses the popularity of social media as a platform for critical humor. Aptly titled 'Ain't No Small Fry,' the branding project uses tweets from its 'unsatisfied' customers. These social media mentions are largely affiliated with the fast food establishment's fries.
As a result, KFC is developing a new recipe that promises to be "chunkier, tastier and better." The updated offering is announced through unconventional advertising billboards that boast "Dear KFC, no one likes your fries. Yours Sincerely, the Entire World" in tweet format.
Why This Trend Is Growing
- Deceptive Advertising
- Businesses can explore more unconventional and sarcastic advertising campaigns to gain attention and engage with their audience on social media platforms.
- Utilizing Social Media Feedback
- Companies can gather customer feedback on social media and use it to improve their products or services as well as create unique marketing campaigns.
- Rebranding with Humor
- Businesses can rebrand their products/services with a humorous twist to increase brand awareness and attract a wider audience.
Industries Being Reshaped
- Fast Food
- Fast food chains can use social media feedback to improve the quality of their products and services as well as create unique marketing campaigns with a humorous approach.
- Advertising
- The advertising industry can explore alternative ways of creating campaigns that eschew the traditional stereotypes and attract more clients to create bespoke campaigns with a humorous twist.
- Brand Management
- Brand management services can help companies establish a fitting social media presence, in order to improve customer engagement, enhance their brand image and provide more effective communication to their market.
