KFC announces its new fries with a rather deceitful and unconventional advertising tactic. Without a doubt, the approach will make passers-by do a double take. In partnership with creative agency Mother, the tongue-in-cheek campaign harnesses the popularity of social media as a platform for critical humor. Aptly titled 'Ain't No Small Fry,' the branding project uses tweets from its 'unsatisfied' customers. These social media mentions are largely affiliated with the fast food establishment's fries.
As a result, KFC is developing a new recipe that promises to be "chunkier, tastier and better." The updated offering is announced through unconventional advertising billboards that boast "Dear KFC, no one likes your fries. Yours Sincerely, the Entire World" in tweet format.