Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

25 Sustainable Brand Initiatives

From Circular Fashion Programs to Reusable Airport Cup Programs

— July 24, 2019 — Eco
In terms of brand initiatives, the focus for many has fallen on making all facets of a business sustainable. As concern for the planet grows, consumers are more likely inclined to pay attention to products and services that give back or are mindful of effects on the environment.

Many brand initiatives are ambitious, attempting to overhaul fundamental nodes in their mode of operation. Global companies are making concrete pledges to reduce their carbon footprint by a substantial amount in a given time span. For example, Zara vows to use sustainable materials exclusively by 2025 and supplements this with plans for eco-efficient retail spaces and a recycling program for clothes, McCormick, on the other hand, is eliminating single-use plastic and transitioning to planet-friendly packaging in the same period.

These sustainability-focused brand initiatives will go a long way to making the business ethical, creating pathways to battle climate change and delight audiences.
8
Score
Popularity
Activity
Freshness
25
Cruelty-Free Cosmetic Mega-Brands
Cruelty-Free Cosmetic Mega-Brands
Covergirl Received the Leaping Bunny Cruelty-Free Certification
<
24
Plastic Reducing Sportswear Pledges
Plastic Reducing Sportswear Pledges
adidas is Eliminating the Use of Virgin Plastics
<
23
Sustainable Production Model Pledges
Sustainable Production Model Pledges
Zara Vows to Be Using 100% Sustainable Materials by 2025
<
22
Repurposed Clothing Recycling Programs
Repurposed Clothing Recycling Programs
The UNIQLO Sustainability Program Collects Unused Clothing
<
21
National Razor Recycling Initiatives
National Razor Recycling Initiatives
Gillette & TerraCycle Launch an Extensive Recycling Program
<
20
Recycled E-Waste Medals
Recycled E-Waste Medals
Tokyo is Striving to Meet Sustainable Goals with 2020 Olympic Medals
<
19
Reusable Airport Cup Programs
Reusable Airport Cup Programs
Starbucks is Trialing a Reusable Cup Program at Gatwick Airport
<
18
Incentivized Furniture Recycling Programs
Incentivized Furniture Recycling Programs
IKEA's Take Back Program Encourages Consumers to Recycle
<
17
Paper Fast Food Straws
Paper Fast Food Straws
UK McDonald's Straws Will Be Swapped for Eco-Friendly Alternatives
<
16
Hospitality Business Recycling Pledges
Hospitality Business Recycling Pledges
Hilton Hotels Plan to Recycle One Million Bars of Soap
<
15
Grocery Store-Led Plastic Bans
Grocery Store-Led Plastic Bans
Whole Foods Has Announced It Will Reduce Single-Use Plastics
<
14
Circular Fashion Programs
Circular Fashion Programs
Taylor Stitch's Restitch Program Enhances the Circular Fashion Economy
<
13
Cannabis Packaging Recycling Programs
Cannabis Packaging Recycling Programs
Tweed x TerraCycle Launched a Canada-Wide Recycling Program
<
12
Eco-Friendly High-Fashion Practices
Eco-Friendly High-Fashion Practices
Burberry Makes Moves Toward a More Sustainable Process
<
11
Easy Aluminium Recycling Initiatives
Easy Aluminium Recycling Initiatives
Recycling Nespresso Capsules is Super Efficient with This Bag
<
10
Packaging-Reclaiming Programs
Packaging-Reclaiming Programs
Beauty Kitchen's Initiative Cuts Down on Beauty Packaging Waste
<
9
Reusable Eco-Friendly Bags
Reusable Eco-Friendly Bags
Uniqlo Announces Sustainability-Focused Changes Starting September 1st
<
8
Sustainable Snack Bar Packaging
Sustainable Snack Bar Packaging
Yes! Snack Bars Now Feature a Recyclable Paper Wrapper
<
7
Straw-Eliminating Initiatives
Straw-Eliminating Initiatives
KFC Hong Kong and Macau Will Eliminate Single-Use Plastics
<
6
Eco-Friendly Grocery Chain Initiatives
Eco-Friendly Grocery Chain Initiatives
Grocery Chain Waitrose Will Stop Distributing Paper Cups
<
5
Eco-Friendly Beer Packaging
Eco-Friendly Beer Packaging
ShinDigger Brewing will Now Use Cepac Sustainable Packaging Solutions
<
4
Sustainable Cup Solutions
Sustainable Cup Solutions
McDonald's and Starbucks Have Joined Forces for Ecological Change
<
3
Recyclable Straw-Free Cup Lids
Recyclable Straw-Free Cup Lids
This New Starbucks Strawless Lid will Help the Brand Ditch Straws
<
2
Sustainable Brand Packaging Overhauls
Sustainable Brand Packaging Overhauls
PepsiCo Has Announced New Eco Water Packaging
<
1
Company Sustainability Commitments
Company Sustainability Commitments
McCormick Plans to Have 100% Recyclable Packaging by 2025
<