Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,830 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,885 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,830 cutting edge ideas.

Eco-Friendly Grocery Chain Initiatives

Grocery Chain Waitrose Will Stop Distributing Paper Cups

— May 15, 2018 — Eco
In an effort to lessen its environmental impact, the grocery chain Waitrose will now only serve coffee to those who come prepared with their own reusable cups.

Waitrose has a reputation of providing its shoppers with a free cup of coffee but the disposable cups which the chain was giving away end up in landfills, polluting the environment. Now, the company has announced the discontinuation of its disposable coffee cups - a move which will eliminate approximately 52 million cups from both production and waste.

This decision is reflective of the environmental concerns expressed by consumers and has been praised by environmental groups like the Paper Cup Recovery and Recycling Group. This transition will be in full effect by the end of 2018.
Trend Themes
1. Reusable Cup Movement - The growing popularity of reusable cups presents opportunities for businesses to offer more sustainable alternatives and reduce waste.
2. Eco-friendly Packaging - Grocery chains can explore innovative packaging solutions that minimize environmental impact and cater to consumer demand for sustainability.
3. Consumer-driven Environmental Initiatives - Companies that align with consumer concerns and take proactive steps to reduce their environmental impact can gain a competitive edge and build brand loyalty.
Industry Implications
1. Coffee Retail - Coffee retailers can embrace the reusable cup trend and offer incentives to customers who bring their own cups, while exploring alternative packaging options.
2. Grocery Retail - Grocery retailers can find opportunities to implement eco-friendly packaging solutions for various products, reducing waste and appealing to environmentally conscious consumers.
3. Sustainability Consulting - Sustainability consulting firms can assist businesses in adopting environmentally friendly practices, including initiatives like eliminating disposable cups and promoting reusable alternatives.
6.1
Score
Popularity
Activity
Freshness