In an effort to lessen its environmental impact, the grocery chain Waitrose will now only serve coffee to those who come prepared with their own reusable cups.
Waitrose has a reputation of providing its shoppers with a free cup of coffee but the disposable cups which the chain was giving away end up in landfills, polluting the environment. Now, the company has announced the discontinuation of its disposable coffee cups - a move which will eliminate approximately 52 million cups from both production and waste.
This decision is reflective of the environmental concerns expressed by consumers and has been praised by environmental groups like the Paper Cup Recovery and Recycling Group. This transition will be in full effect by the end of 2018.