Gillette announces the launch of a three-tier extensive recycling program that is designed to offer viable solutions to excess consumption. The new eco-conscious initative is created in partnership with TerraCycle who is an international recycling leader. The planned program is designed to target waste on both local and national levels.
For one, individuals who use Gillette are able to download a shipping label from TerraCycle's website and mail their unused razors for ethical disposal. The second activation in the three-tier extensive recycling program is focused on the local level as the brand is partnering up with businesses, gyms, colleges, cities and community organizations. These entities have the opportunity to become a drop-off zone for razors which will be later collected by Gillette for recycling. Thirdly, the company launches an On-Demand Recycling Program which is geared toward consumers who participate in Gillette subscriptions.