adidas is Eliminating the Use of Virgin Plastics

 - Oct 25, 2018
References: adidas-group & money.cnn
In a continued effort to strive for a more sustainable future, adidas has announced the elimination of all 'virgin plastics' from its offices, distribution centers, warehouses and retail outlets -- a move which could save an estimated 40 tons of plastic annually.

This sustainability pledge promises to eliminate the use of plastics from the brand's clothing, even though the cost-effective material has quick-drying properties and is incredibly light weight. Recognizing its environmental impact, adidas will no longer incorporate 'virgin plastics' into its clothing and has announced that its Spring/Summer 2019 will be designed using 41% recycled polyester.

This move represents one of the many ways brands are taking a stance to side with a more conscious consumer.