adidas Originals and Parley continue to work in collaboration on a sustainable mission with the new eco-friendly collection designed for the Spring/Summer 2022 season. The duo spotlights silhouettes by the German sportswear label and creates an updated iteration of the familiar footwear.
It is made with a blend of at least 50% Parley Ocean Plastic and another 50% yarn that is made from recycled polyesyer. The Nizza sneaker is the most notable style from the range and it is offered in both hi and lo silhouettes. It is made with a more efficient material in order to reduce the amount of waste created. The other styles include Superstar, NMD_R1, Nizza Platform W, Forum Bold W, and much more.
Image Credit: adidas Originals
What's Driving This Trend
- Eco-friendly Footwear
- Opportunity for companies to revamp existing products by incorporating sustainable materials and methods of production
- Collaborations for Sustainability
- Opportunity for companies to partner with organizations specializing in sustainable practices to make strides towards a more environmentally conscious future
- Upcycling and Recycling
- Opportunity for companies to explore innovative ways to use recycled materials in product manufacturing and reduce waste in the process
Who This Affects Most
- Fashion and Apparel
- Opportunity for fashion companies to integrate sustainable materials and practices in their product offerings to meet the growing demand for eco-friendly fashion
- Sportswear
- Opportunity for sportswear companies to adopt sustainable practices and materials in their products while maintaining performance and functionality
- Environmental Conservation
- Opportunity for organizations that specialize in environmental conservation to partner with businesses to promote sustainable practices in manufacturing and product design
