In an effort to encourage recycling, IKEA has launched a Take Back program which is inviting consumers to return the brand's unwanted furniture back to the store.
The new initiative, which is launching in Australia, will enable consumers to return used IKEA furniture back to the store and will receive store credit in exchange. IKEA will then re-sell the used pieces at a discounted price. To continue to incentivize recycling, IKEA is opening a pop-up shop in Tempe which will sell recycled products in an effort to promote a more sustainable lifestyle.
This contribution to the circular economy speaks to the rise of the conscious consumer and serves as IKEA's response to the demand to produce more ethically.
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