Starbucks and McDonald's may be fierce competitors in the world of quick coffee but the two brands have recently decided to band together in the search for sustainable cup solutions. The goal of this partnership is to construct and implement a fully recyclable and compostable cup within the next three years. This sustainable cup initiative will not just look to replace the cup but will aim to discover a solution for the lid and straw as well.
Combined, McDonald's and Starbucks distribute 4% of the world's 600 billion cups and while their existing cups are recyclable, they rarely are. Both brands hope to use their combined scale to change the way cups are used and disposed of. This union is unprecedented in the fast-food industry especially in its focus on ecological change.
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