This Valentine's Day, McCain Fries and Heinz Ketchup are "stepping out as Canada's newest power couple" and they are letting people know their love for one another with big billboards. This perfect food pairing is being shared with the world online and offline in the form of social shares and billboards in front of the McCain and Heinz corporate headquarters in Toronto. Fans can get a taste of the sweet words being sent from one brand to another, and they reiterate the fact that ketchup and fries just work better together.
As Daniel Gotlib, Associate Director, Brand Building & Innovation at Heinz humorously notes, "Things seem to be moving really fast for this couple. Which is funny, because Heinz Ketchup is notoriously slow."
Why This Trend Is Growing
- Brand Pairing
- Creating food product pairings and collaborations to increase brand recognition and loyalty.
- Personalized Billboards
- Using personalized billboards for marketing campaigns to create a unique, interactive experience for customers.
- Humorous Branding
- Using humor in branding to create a lighthearted and memorable experience for consumers.
Industries Being Reshaped
- Food and Beverage
- Opportunities for food and beverage companies to collaborate and pair products to increase sales and engagement with consumers.
- Marketing
- Using personalized and interactive billboards as a new marketing approach to capture customers' attention and engagement.
- Advertising
- Opportunities for marketers and advertisers to use humor as an effective tool to create a lasting impression and increase brand awareness.
