Skittles announced in an ad entitled 'Super Important Super Bowl News,' that it will be debuting its most exclusive Skittles ad yet, as the spot will only be played for one person - a fictional Los Angeles teen named Marcos Menendes.
This unique ad was created specifically for Menendes, but the public has been invited to live stream the teen's reaction, from the candy brand's Facebook page. This one-of-a-kind marketing stunt was announced in a humorous ad spot, in which a fictional news anchor is seen arguing with an individual, through the individual's television screen. The news anchor claims "that sometimes what you cannot see is more interesting than what you can see," which the individual refutes by saying "according to whom?" which flusters the anchor.
According to the candy brand's VP Matt Montei, "we really felt like we wanted to continue to reinvent ourselves around this time frame and one way to do it is to just try a completely new way in." This tongue-in-cheek gimmick will include several video teasers, but no official ad spot.
What Makes This Trend Stand Out
- Exclusive Candy Ads
- Creating exclusive and personalized ads for individual consumers to generate interest and engagement.
- Live Streaming Reactions
- Inviting the public to watch and react to exclusive ads through live streams.
- Humorous Marketing Stunts
- Using humorous and unconventional marketing campaigns to grab attention and stand out in a crowded market.
Sectors Adopting This
- Food and Beverage
- Opportunity for candy and snack brands to create personalized and engaging ads to target individual consumers.
- Advertising and Marketing
- Providing live streaming advertising solutions to brands to generate audience engagement and excitement.
- Entertainment
- Opportunity for entertainment and media companies to create and distribute humorous marketing stunts to capture audience attention.
