Wines of Argentina Strengthens Us Brand Perception with a YouTube Series
References: prnewswire & winesofargentina.org
Wines of Argentina is attempting to "continue and deepen the perception of Argentina as a modern country" in the United States with a specific and cleverly targeted mini-series ad campaign that embraces the spirit of Valentine's Day. Cleverly dubbed 'Vino Argentino: A Blind Tasting Story,' the 10-part fiction series spotlights the developing relationship between Justin -- an insatiable, free-spirited, "successful young craft brewer from California" and Pilar -- a detail-oriented and organized "prominent Argentine sommelier." The theme-appropriate mini-series ads follow a classic Hollywood model of cinema, where there is conflict, romantic interest, and resolution.
Wines of Argentina's cheeky campaign has immense merit as it does not only pull on the heartstrings of romance-oriented consumers but it also takes the audience on "a journey through the various wine-growing regions of [the country]."
Wines of Argentina's cheeky campaign has immense merit as it does not only pull on the heartstrings of romance-oriented consumers but it also takes the audience on "a journey through the various wine-growing regions of [the country]."
Trend Themes
1. Targeted Mini-series Ads - The success of Wines of Argentina's mini-series campaign demonstrates the effectiveness of targeted storytelling in capturing consumer attention and building brand perception.
2. Cross-cultural Partnerships - The collaboration between a California craft brewer and an Argentine sommelier highlights the potential for cross-cultural partnerships to create innovative marketing campaigns.
3. Storytelling in Advertising - The use of a fiction series format in advertising presents an opportunity for brands to engage consumers through compelling and immersive storytelling.
Industry Implications
1. Wine Industry - The mini-series campaign by Wines of Argentina showcases how storytelling can be a powerful tool for elevating brand perception and attracting consumers to the wine industry.
2. Craft Beer Industry - The partnership between a craft brewer and a sommelier in the mini-series ads presents a disruptive innovation opportunity for the craft beer industry to tap into new market segments.
3. Entertainment Industry - The success of the mini-series ads demonstrates the potential for brands to leverage the entertainment industry as a platform for creative and engaging advertising campaigns.
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