Online retailer Public Goods is putting its own spin on the classic holiday Yule log video with Wine TV, a slow-motion commercial of nothing but wine pouring into glasses, set to the tune of soothing music for about two hours. Initially, the project started out as a short-form piece but the brand saw the opportunity to offer people more with the hours of footage collected.
Wine TV, which recently launched on YouTube, has the potential to be enjoyed as an alternative kind of holiday backdrop. Ben Vrazo, creative director at Public Goods, said to Adweek, "It seemed really appropriate for people who are hosting events and it could be another tenet of our holiday message.”
The video starts with a relaxing close-up shot of red wine being poured into a glass that leads into the same treatment for other types of wine following that.
Why This Trend Is Growing
- Feature-length Ambient Videos
- Online retailers can explore creating feature-length videos of their products as an ambient experience for customers.
- Slow-motion Marketing
- Using slow-motion footage can provide a calming and attractive look for products in marketing campaigns.
- Alternative Holiday Content
- Brands can provide alternative holiday content for customers with ambient videos like Wine TV.
Industries Being Reshaped
- Online Retail
- Online retailers can use ambient videos as a way to showcase their product in a unique and innovative way.
- Marketing and Advertising
- Slow-motion footage can provide a different and eye-catching method for brands to market their products.
- Wine and Alcohol
- The wine industry can explore using ambient videos as a way to promote brands and create a calming experience for customers.
