Millennial consumers may be opting to drink low- or even no-alcohol products but they can’t help but be attracted to aesthetically pleasing pink alcohol spirits. Across the alcohol industry, a variety of Millennial pink products like rosé are enjoying their time in the spotlight, while other equally colorful spirits are specifically being created to win over young adult drinkers.
Rather than being explicitly drawn to pink alcohol products for their alcohol content, consumers are intrigued by other fun selling features such as anti-aging properties, unique flavor infusions and color-changing qualities.
Beyond wine and gin, some brands are also exploring the creation of pink liquor products like whiskey that gets its bright hue from strawberries and rose-colored tequila.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
