The Old Curiosity Distillery first launched its Old Curiosity Apothecary Rose gin in February 2018 and this year, it created a special Valentine's Day spirit gift pack that pairs the color-changing gin with a decadent garnish.
At the beginning of February, The Old Curiosity Distillery will be pairing its Old Curiosity Apothecary Rose gin with a complimentary bag of handpicked pink rose petals, which may be used to garnish the romantically hued concoction. When the gin spirit is mixed with tonic water, its gold coloring changes to take on a pink hue.
Inspired by the obsession with Millennial pink, alcohol products are delivering pink tequila, gin and whiskey spirits that tap into consumers' desire for bold drinking experiences and fun ways to acquaint or reintroduce themselves to spirits.
Key Themes Behind This Trend
- Color-changing Spirits
- Creating spirits that change color when mixed with certain ingredients provides a novel and engaging drinking experience.
- Romantic Garnish
- Adding a visually appealing and thematic garnish, like rose petals, enhances the sensory experience of enjoying a spirit.
- Millennial Pink Drinks
- Catering to the Millennial trend, alcoholic beverages are embracing the popular Millennial pink color to attract a younger demographic.
Where This Applies
- Beverage Industry
- Innovating with color-changing spirits and thematic garnishes can help beverage companies stand out in a saturated market.
- Hospitality Industry
- Hotels, bars, and restaurants can incorporate color-changing spirits and romantic garnishes into their menus to offer unique and memorable experiences for guests.
- Consumer Goods Industry
- Manufacturing and selling Millennial pink drinks allows consumer goods companies to tap into the trend and attract a Millennial customer base.
