The Old Curiosity Distillery's Secret Garden Gin range introduces a collection of color-changing gin spirits in flavors like Apothecary Rose, Lavender and Echinacea, and Chamomile and Cornflower. When the different flavors are combined with tonic water, a reaction happens that transform the pale gold to pink, purple to pink, and blue to pale pink.
The Old Curiosity Distillery is a project from Hamish Martin, a Scottish herbologist who owns the Secret Herb Garden. From this plot of land, the botanicals are grown, picked, dried and infused in each type of gin.
A range of color-changing alcoholic products, teas and other beverages have been launched over the past year, spotlighting ingredients like rosehip blooms and the butterfly pea flower, which modify the color of a drink when its pH levels are disrupted.
Why This Trend Is Growing
- Color-changing Alcoholic Beverages
- The market for color-changing alcoholic drinks is expanding, creating a space for new beverage products to be introduced.
- Herbology-inspired Distilling
- Inspired by the Old Curiosity Distillery, there will be an increase in herbology-inspired distilling and the use of botanicals in alcoholic beverages.
- Disruption of Traditional Gin
- The creation of color-changing gin signal the disruptive innovation happening in the traditional gin market encouraging other brands to introduce innovative gin products.
Industries Being Reshaped
- Alcoholic Beverages
- Innovations in the alcoholic beverage industry will continue to evolve to cater to a growing market of younger consumers, who prefer unique and unconventional drinks.
- Distilling
- Eventual growth in the herbology-inspired distilling market will disrupt the traditional distillery space, providing opportunities for new entrants to the market.
- Botanicals
- The market for innovative botanical usage in the alcoholic beverage industry is increasing, presenting opportunities for new botanical products to be introduced.
