Royal Garden-Made Gins

The Royal Collection Trust Unveils a Gin with Botanicals from Royal Gardens

The Royal Collection Trust proudly introduces its latest addition to the spirits lineup: a dry gin infused with botanicals cultivated in the gardens of the historic Palace of Holyroodhouse in Edinburgh.

Named the Palace of Holyroodhouse Dry Gin, each batch is carefully infused with mint and lemon thyme, meticulously hand-picked from the palace’s revered Physic Garden. Drawing inspiration from the garden's rich legacy of nurturing both medicinal and culinary herbs, these botanicals undergo a 24-hour steeping process before the distillation begins, ensuring a harmonious fusion of flavors.

In addition to its exceptional taste, the bottle design is inspired by the intricate patterns found in 17th-century Scottish textiles, reminiscent of the opulent décor adorning Mary, Queen of Scots’ Bedchamber within the Palace.

Image Credit: The Royal Collection Trust

Palace-infused Spirits
Exploring the use of botanicals from historical gardens in distilling processes presents an opportunity for crafting premium, story-driven spirits.
Heritage-inspired Packaging
Leveraging historical design elements for packaging can create a unique brand identity that resonates with consumers seeking a connection to heritage.
Culinary-medicinal Fusion
Blending botanicals with dual culinary and medicinal properties can tap into the growing consumer interest in functional ingredients in beverages.

Sectors Adopting This

Craft Spirits
The craft spirits industry can embrace heritage botanical sourcing to differentiate products and offer a premium experience to consumers.
Packaging Design
Innovative packaging designs inspired by historical motifs present an opportunity for the packaging industry to cater to brands seeking unique storytelling elements.
Beverage Production
Exploring the fusion of culinary and medicinal botanicals in beverages can open up new avenues for product development and market differentiation within the beverage industry.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 3%
Freshness 25%

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