The Royal Collection Trust, which is a division of the Royal Household, has unveiled the 'Coronation Gin,' a raspberry-infused gin that uses raspberries grown at Windsor Castle. It has been described as the perfect drink to accompany the upcoming Coronation celebrations.
The gin features a fruity finish with hints of pink peppercorns, cassia bark, orange peel, and rose petal. To enjoy ‘Royal Windsor Pink Gin,’ the suggested serving is to pour 50ml of the gin over muddled raspberries in a martini glass and then add 100ml of pineapple juice. The gin comes in a beautiful glass bottle with floral motifs inspired by the castle.
‘Royal Windsor Pink Gin’ is priced at £38 and has an ABV of 38%, and will be launched on May 6.
Image Credit: Royal Windsor
Key Themes Behind This Trend
- Raspberry-infused Beverages
- Opportunity for beverage companies to infuse raspberry flavors into their products for a unique, premium offering
- Premium Gin
- The trend of unique and premium gin flavors and ingredients provides an opportunity for distilleries to create new products and expand their market
- Celebrity-endorsed Spirits
- Opportunity for spirits brands to collaborate with celebrities or royal families to attract a new consumer market
Where This Applies
- Beverage Industry
- The introduction of raspberry-infused gin presents a disruptive opportunity for beverage producers looking to offer unique and innovative products to consumers
- Distillery Industry
- The premium gin trend provides an opportunity for distilleries to differentiate themselves with distinctive flavors and ingredients
- Luxury Goods Industry
- The celebrity-backed and premium gin trend presents an opportunity for luxury goods companies to expand their product lines and market to a unique and high-end consumer demographic
