Burleighs Raspberry Edition Gin is Fresh, Fruity and Delicate
Michael Hemsworth — May 31, 2022 — Marketing
References: burleighsgin & foodbev
The Burleighs Raspberry Edition Gin is a new spirit within the brand's portfolio for consumers to try out this season when looking for away to enhance their favorite cocktails.
The spirit starts off with the brand's gin recipe steeped over peaches and raspberries to impart a fresh, fruity flavor profile. The product is available now via the brand's website in the UK where consumers can pick up a bottle for £32.50.
Head Distiller at Burleighs Gin Charlie Hendon spoke on the Burleighs Raspberry Edition Gin saying, "With barbeques and warm alfresco evenings just around the corner for consumers at home and in the on trade, what better time to launch our most refreshing and fruity gin yet. The combination of the raspberries and peaches with the signature Burleighs recipe, creates a long and smooth gin, where the flavours bounce off each other and are distinctive, yet the drink is fresh and light – a quality we know is important for gin lovers in the summer."
The spirit starts off with the brand's gin recipe steeped over peaches and raspberries to impart a fresh, fruity flavor profile. The product is available now via the brand's website in the UK where consumers can pick up a bottle for £32.50.
Head Distiller at Burleighs Gin Charlie Hendon spoke on the Burleighs Raspberry Edition Gin saying, "With barbeques and warm alfresco evenings just around the corner for consumers at home and in the on trade, what better time to launch our most refreshing and fruity gin yet. The combination of the raspberries and peaches with the signature Burleighs recipe, creates a long and smooth gin, where the flavours bounce off each other and are distinctive, yet the drink is fresh and light – a quality we know is important for gin lovers in the summer."
Trend Themes
1. Fruity Gin Spirits - Opportunity for other gin brands to create fresh and fruity versions of their classic recipes.
2. Flavored Distilled Spirits - Opportunity for other spirits brands to experiment with different flavor profiles to create unique products.
3. Summer-inspired Cocktails - Opportunity for bars and restaurants to create new cocktails that utilize fresh and fruity gin spirits for the warm weather season.
Industry Implications
1. Alcoholic Beverages - Opportunity for brands to create new and innovative spirits and cocktails to cater to consumers' changing tastes and preferences.
2. Hospitality - Opportunity for bars and restaurants to differentiate themselves by incorporating fresh and fruity gin spirits into their menus and developing unique summer-inspired cocktails.
3. Retail - Opportunity for retailers to market and sell fresh and fruity gin spirits as a unique and trendy addition to their alcoholic beverages selection.
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