Watershed Distillery will debut a new ‘Four Peel Strawberry Gin’ as its first pink gin. The limited edition alcohol will launch on July 16 during the ‘Four Peel Fest’ at Watershed’s shop. The festival hosts food and drinks from the Watershed Kitchen + Bar and features live music, gin tours, and more. The ‘Four Peel Strawberry Gin’ is crafted with Ohio strawberries for a sweet and citrusy flavor and is available in 750ml bottles. The gin is measured at 44% ABV.
“Four Peel Fest has always been about bringing the community together around citrus and sunshine for some summer fun,” said Greg Lehman, Watershed Distillery's CEO. “We are thrilled to be releasing Four Peel Strawberry Gin this year and expect these bottles to go fast.”
Image Credit: Watershed Distillery
Key Themes Behind This Trend
- Fruit-flavored Gins
- Opportunity to create new variations of fruit-flavored gins that appeal to consumers who enjoy sweeter and citrusy flavor in their cocktails.
- Limited Edition Releases
- Opportunity for companies to create buzz around their brands by releasing limited edition versions of their popular products and hosting events to generate excitement.
- Experience-based Marketing
- Opportunity to attract and engage consumers through experiential marketing events like festivals, tastings, tours, and other interactive experiences.
Where This Applies
- Distilleries
- Distilleries can boost sales and brand awareness by experimenting with new flavors and limited edition releases and hosting events to attract consumers to their venues.
- Beverage Companies
- Beverage companies can appeal to consumers who enjoy flavor variations in their drinks and create excitement around their brands by releasing limited edition versions and hosting special events.
- Marketing and Advertising
- Marketing and advertising professionals can help companies leverage experience-based marketing tactics to attract and engage consumers and generate excitement around their brands and products.
