At the Winter Fancy Food Show 2022, the Wild Hibiscus Flower Company will be showcasing b'Lure (bee-lure,) the world's first natural extract made from butterfly pea flowers. These drink drops tap into the color-changing properties of the flower for the purposes of changing beverages from blue to royal purple and pink when pH levels are disrupted, such as by adding citrus.
The extract boasts a deep, natural blue color and it is an all-natural ingredient that can be added to food and beverage creations. With a drop, sparkling wine is transformed into a lavender color, and b'Lure can also be used to create magical cocktails with layers of color.
Knowing that distillers, brewers, beverage companies and pastry chefs have fun playing with colorful creations, the company also offers b'Lure in bulk sizes.
Key Themes Behind This Trend
- Color-changing Drinks
- The trend of color-changing drinks is gaining popularity, presenting an opportunity for businesses to create unique and Instagram-worthy drinks that will appeal to consumers.
- Natural Extracts
- The trend of using natural extracts in food and beverages is growing, presenting an opportunity for companies to develop new, all-natural ingredients to enhance their products.
- Bulk Size Offerings
- The trend of offering bulk size offerings to businesses is becoming more popular, presenting an opportunity for companies to increase their sales by targeting larger consumers or businesses who need larger quantities.
Where This Applies
- Beverage
- Beverage companies can integrate b'Lure extract into their products, creating a unique selling point that appeals to consumers.
- Distilling
- Distillers can use b'Lure extract to create new, colorful spirits that stand out on shelves and appeal to consumers looking for a unique drinking experience.
- Pastry
- Pastry chefs can use b'Lure extract to add color and a unique twist to their creations, creating Instagram-worthy desserts that will attract more customers to their business.
