Boë Gin Has Unveiled Two new Flavored Spirits
Michael Hemsworth — September 29, 2021 — Marketing
References: boegin & conveniencestore
These new flavored spirits from Boë Gin are being launched by the gin distiller to provide consumers with a premium option to try out when looking for a way to elevate their favorite cocktail recipes.
The spirits come in the form of the Boë Bramble and the Boë Raspberry & Sweet Basil, which are both formulated to help showcase ingredients that would be found in Scottish gardens. The packaging of the flavored gins highlights charming illustrations of the ingredients, while coordinated cork stoppers add the perfect premium finishing touch.
Carlo Valente at Boë Gin spoke on the new flavored spirits saying, "We’ve had a lot of fun creating our new expressions, and we are very excited to launch them into our range. Each expression is full of flavour, perfectly balanced to ensure that each note is detectable and can be enjoyed in a range of serves to suit different tastes and occasions, bringing a splash of colour and flavour to your cocktails. Our new bottles perfectly encapsulate our brand; fun, bold and colourful, that looks great on both a bar and in a drinks cabinet. We know our customers love to be daring with both flavour and colour and will welcome our new expressions with open arms.”
The spirits come in the form of the Boë Bramble and the Boë Raspberry & Sweet Basil, which are both formulated to help showcase ingredients that would be found in Scottish gardens. The packaging of the flavored gins highlights charming illustrations of the ingredients, while coordinated cork stoppers add the perfect premium finishing touch.
Carlo Valente at Boë Gin spoke on the new flavored spirits saying, "We’ve had a lot of fun creating our new expressions, and we are very excited to launch them into our range. Each expression is full of flavour, perfectly balanced to ensure that each note is detectable and can be enjoyed in a range of serves to suit different tastes and occasions, bringing a splash of colour and flavour to your cocktails. Our new bottles perfectly encapsulate our brand; fun, bold and colourful, that looks great on both a bar and in a drinks cabinet. We know our customers love to be daring with both flavour and colour and will welcome our new expressions with open arms.”
Trend Themes
1. Flavored Gins - There is an opportunity for distillers to experiment with flavors that showcase local ingredients and create unique cocktail experiences.
2. Premium Packaging - There is an opportunity for designers to create premium packaging that elevates the brand and highlights the unique flavors of the spirits.
3. Cocktail Experience - There is an opportunity for bars and restaurants to create unique cocktail experiences by using local, flavored gins to showcase their creativity.
Industry Implications
1. Alcohol - Distillers can experiment with local and unique flavors to create premium, flavored gins that cater to the adventurous palates of consumers.
2. Packaging - Designers can create premium packaging that highlights the unique flavors and ingredients of flavored gins to help brands stand out on the shelf.
3. Hospitality - Bars and restaurants can create unique cocktail experiences by using locally sourced, flavored gins in their recipes to offer customers something new and exciting.
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