British Cuisine-Inspired Gins

These 820 Spirits Gins Come in Two Distinct Expressions

These new 820 Spirits gins have been announced by the Lymington-based distillery as a series of expressions that draw their inspiration from a decidedly unexpected origin: British cuisine. The spirits come in two options including the Full English Breakfast Gin and the Cheesy Beans Jacket Potato Gin, which are each positioned as savory, drinkable takes on the classic comfort foods. The spirits are perfect in cocktails shaken or stirred, or simply over ice to help the various flavor complexities reveal themselves.

Founder Tom Simpson spoke on the new 820 Spirits gins saying, "When cooking up my latest concoctions, it suddenly occurred to me that there aren’t many savoury spirits. It was while I was enjoying brunch with friends that the idea struck me – why not make a Full English Breakfast gin?"

Savory Spirit Innovation
Leveraging flavors from traditional meals, savory spirits redefine the gin experience by infusing unexpected culinary elements into alcoholic beverages.
Cuisine-infused Beverages
These gins introduce a novel approach to combining food and drink by bringing comfort food flavors directly into spirits.
Creative Fusion Cocktails
Mixologists can explore new depths of cocktail creation by using savory gins to craft uncommon and sophisticated drink offerings.

Who This Affects Most

Alcoholic Beverages
Incorporating unconventional flavors like those from cuisines into spirits represents a shift in the alcoholic beverage industry towards more diverse taste profiles.
Food and Beverage Innovation
The introduction of savory, cuisine-inspired gins highlights a burgeoning trend in creatively combining food elements with drinks.
Culinary Experience
By bridging the gap between food and drink, these innovative gins open avenues for more immersive culinary experiences.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 49%
Freshness 44%