Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Rosé-Inspired Vodkas

Clean the Sky - Positive Eco Trends & Breakthroughs

EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine

— April 10, 2019 — Lifestyle
Blush-colored rosé has become the alcohol of choice for many Millennials and now, EFFEN Vodka is introducing an EFFEN Rosé Vodka to challenge traditional vodka and rosé wine at the same time. The all-new vodka spirit boasts the same light pink color as the popular kind of wine and can just as easily be combined with soda or added to form a colorful, flavorful cocktail.

EFFEN Rosé is described as having a crisp, clean and fruit taste with floral, vanilla and honey notes. The classic rosé wine-inspired vodka offers a refreshing way for consumers to enjoy a colorful drink in the summer without added sugar.

EFFEN Vodka's innovative portfolio also includes other inventive flavors like Cucumber, Black Cherry and Blood Orange, as well as an Original vodka spirit for purists.
Trend Themes
1. Rosé-based Spirits - Creating alternative alcoholic beverages with a similar color and taste to rosé wine presents an opportunity to capture the Millennial market.
2. Flavored Vodkas - Continuing to expand vodka's flavor profile beyond traditional tastes opens the door for more experimentation and innovation.
3. Low-sugar Cocktails - Developing cocktails that use natural ingredients rather than sugars or syrups creates a healthier and more appealing drinking experience.
Industry Implications
1. Alcoholic Beverages - Creating new and innovative flavor options for consumers will continue to drive growth in the alcohol industry.
2. Beverage Packaging - Packaging design will become increasingly important as companies seek to differentiate themselves in a crowded market.
3. Healthy Living - The trend towards healthier living can be tapped into by developing low-sugar cocktails using natural ingredients.
5.5
Score
Popularity
Activity
Freshness