Blush-colored rosé has become the alcohol of choice for many Millennials and now, EFFEN Vodka is introducing an EFFEN Rosé Vodka to challenge traditional vodka and rosé wine at the same time. The all-new vodka spirit boasts the same light pink color as the popular kind of wine and can just as easily be combined with soda or added to form a colorful, flavorful cocktail.
EFFEN Rosé is described as having a crisp, clean and fruit taste with floral, vanilla and honey notes. The classic rosé wine-inspired vodka offers a refreshing way for consumers to enjoy a colorful drink in the summer without added sugar.
EFFEN Vodka's innovative portfolio also includes other inventive flavors like Cucumber, Black Cherry and Blood Orange, as well as an Original vodka spirit for purists.