Following the launch of its original gin with collagen, Collagin is now introducing consumers to a pink alcohol version of its popular product called 'Collagin Rose.'
The all-new limited-edition product boasts rose oil steam-distilled from rose petals, as well as 11 botanicals like pink grapefruit and orris. While this new version of Collagin is said to be just as smooth and subtle as the original in terms of taste, it is also said to "appeal to gin lovers with a sweeter tooth."
Across the beverage industry, consumers—Millennials in particular—have become fixated by rose-hued drinks for their floral flavors and eye-catching colors. As such, pink alcohol products like rosé, strawberry tequila and rose gin have been supported by a boost in sales.