Appealing to the adventurous drinker, these novelty alcohol products range from cannabis-infused craft beers to soda-flavored spirits. Thanks to the legalization of cannabis across North America, the substance's wellness benefits are highlighted more than ever before and are the latest ingredient to be used by brewers, winemakers and distillers.
Some cannabis-infused beverages to note include Cloud 9 Brewing's 'High Flyer' beer which is infused with cannabis oil, along with Spanish wine brand Winabis' signature blend which boasts cannabis aromas and CBD flavors.
When it comes to unique craft cocktails, Bar Mezzana's Avocado Toast cocktail and KFC's savory drink recipes come to mind. While Bar Mezzana's avocado toast beverage features kale and spiced breadcrumbs as an homage to the Millennial-friendly breakfast favorite, KFC's publicity stunt shows drinkers how to create craft cocktails using unexpected ingredients like gravy.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
