The Cannabis Beer from Bell City Brewing will be Gluten-Free
Michael Hemsworth — December 6, 2018 — Lifestyle
References: bellcitybrewing & foodbev
The legalization of cannabis in Canada in October has many establishments and brands looking to offer the product in new formats that exceed consumer expectations, which is what's at work with this new cannabis beer from Bell City Brewing.
The beer will be produced by Province Brands of Canada for the brewery and makes use of its patent-pending technologies for infusing cannabis oil into food products. The beer products are expected to include one traditional beer as well as a non-alcoholic variety that are both infused with cannabis oil to offer consumers a new way to ingest the substance.
The new beer was explained by Co-Owner of Bell City Brewing, Dennis Marijan, who said, "We enjoy pushing the boundaries of beer flavours, and we’re doing it again. Just like our pre-prohibition Eureka Cream Ale and our gold medal-winning Habanero Chill Pepper Lager. Partnering with Province Brands on a cannabis beer is truly a new horizon and we are excited to work with them."
The beer will be produced by Province Brands of Canada for the brewery and makes use of its patent-pending technologies for infusing cannabis oil into food products. The beer products are expected to include one traditional beer as well as a non-alcoholic variety that are both infused with cannabis oil to offer consumers a new way to ingest the substance.
The new beer was explained by Co-Owner of Bell City Brewing, Dennis Marijan, who said, "We enjoy pushing the boundaries of beer flavours, and we’re doing it again. Just like our pre-prohibition Eureka Cream Ale and our gold medal-winning Habanero Chill Pepper Lager. Partnering with Province Brands on a cannabis beer is truly a new horizon and we are excited to work with them."
Trend Themes
1. Cannabis-infused Beverages - The legalization of cannabis has created an opportunity for businesses in the beverage industry to offer infused products that cater to consumers looking for alternative ways to consume the substance.
2. Gluten-free Alcohol - Bell City Brewing's gluten-free cannabis beer targets consumers with gluten sensitivities, creating an opportunity for other businesses in the alcohol and food industries to develop similar products with the added element of cannabis infusions.
3. Patent-pending Technologies - Province Brands of Canada's use of patent-pending technologies for infusing cannabis oil creates a disruptive innovation opportunity for businesses in the food and beverage industries looking to explore the potential of cannabis-infused products.
Industry Implications
1. Beverage Industry - The cannabis-infused beer from Bell City Brewing highlights an opportunity for businesses in the beverage industry to expand their product lines and cater to the growing demand for cannabis-infused beverages.
2. Alcohol Industry - Bell City Brewing's cannabis beer targets consumers looking for alternative ways to consume cannabis, indicating an opportunity for businesses in the alcohol industry to explore new product offerings that incorporate the substance.
3. Food Industry - Province Brands of Canada's patent-pending technologies for infusing cannabis oil into food products creates a disruptive innovation opportunity for businesses in the food industry looking to create new products that incorporate the substance.
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