In celebration of 4/20, Oskar Blues Brewery and Veritas Fine Cannabis joined forces to launch a new flavor-packed IPA dubbed Veritasty. The new beverage boasts a 7% ABV and was inspired by terpenes found in Veritas’ extensive cannabis strain library.
“We took a completely different approach to the hemp beers that have been brewed before,” said Juice Drapeau, Head Brewer at Oskar Blues Brewery in Lyons, Colorado. “Instead of using hemp terpenes to cover up the hops that make IPAs great, we paired naturally occurring terpenes in hop strains with naturally occurring terpenes in cannabis strains from Veritas. The result is an IPA that explodes with citrusy bitterness mellowed by rich tropical fruit. It’s undeniably dank.”
Starting on April 20th, Veritasty IPA will be available on draft at Oskar Blues Brewery taprooms in Longmont, Colorado and Brevard, North Carolina and in canned 6-packs at select retailers.
Image Credit: Shutterstock
What's Driving This Trend
- Cannabis-infused Beverages
- Opportunity to explore new flavor combinations combining terpenes from cannabis strains with other beverages.
- Sustainable Brewing
- Opportunity to leverage hemp terpenes as a replacement for traditional hops in beer brewing to introduce a more environmentally conscious and unique taste experience.
- Craft Cannabis
- Opportunity to explore new markets for cannabis by partnering with craft breweries to develop craft cannabis strains and beverages.
Who This Affects Most
- Alcohol and Beverage
- Opportunity to explore new product lines and collaborations for breweries to develop cannabis-infused beverages.
- Cannabis
- Opportunity to develop unique strains of craft cannabis to be used in collaborations with breweries and expand into the alcohol industry.
- Sustainability
- Opportunity to promote hemp as a more sustainable and eco-friendly alternative to traditional beer brewing ingredients, while also introducing new flavor profiles for beer enthusiasts.
