Terpene-Infused IPAs

This Juicy IPA Has a Unique Flavor Elevated By Non-Cannabis Terpenes

Belching Beaver, a brewhouse based in Oceanside, California, has launched a delicious and juicy IPA that is the first core beer produced by the company to make use of terpenes, compounds that are known to occur in pine trees, citrus and cannabis (although the terpenes used in this beer were not sourced from cannabis).

The aptly named 'Tropical Terps IPA' makes use of a quadrant of hops comprising the Strata, Mosaic, Citra and Simcoe varieties. The inclusion of terpenes allows the IPA to showcase scents and flavors that are simply impossible to produce with just the use of IPAs, with this particular beer benefiting from a tropical character highlighted by guava, mango, pineapples and lemons.

This delicious and juicy IPA is available for purchase in six-packs of 12-ounce cans.

Image Credit: Belching Beaver

Terpene-infused Beverages
Opportunity for breweries and beverage companies to experiment and innovate with the addition of non-cannabis terpenes to their products.
Flavor-enhancing Compounds
Potential to use non-cannabis terpenes and other compounds to create unique and enhanced flavors in various industries such as food, beverage, and fragrance.
Tropical-inspired Products
Trend towards tropical-inspired flavors and scents in products, particularly in the beverage industry with the introduction of tropical terpenes in IPAs.

Who This Affects Most

Brewing
Opportunity for breweries to differentiate themselves and attract customers with unique flavor profiles by incorporating non-cannabis terpenes in their beers.
Beverage
Potential for beverage companies to develop innovative products by using non-cannabis terpenes to enhance and create unique flavors in their drinks.
Fragrance
Opportunity for fragrance companies to incorporate non-cannabis terpenes to create unique and natural scents in their products.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 28%
Freshness 17%

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