Mother Earth, a brewing company based in North San Diego County, has launched a spectacular hazy IPA that doesn't merely stand out because of its distinctive flavor but also the can art designed by none other than Oregon-based artist Corrie Clark, known in the art community by her pseudonym Rekkless Effekt.
The label designed by Rekkless Effekt features a salivating animal with an aggressively toothy stance, hinting at an aggressive drinking profile that features dual hops as well as the fruity and juicy taste and fragrance of passion fruit and pineapple.
By fusing the instantly recognizable flavor profile of West Coast-style hazy IPAs with fruitier notes, the Conditioned Reflex beer provides a memorable and one-of-a-kind pale ale experience.
Image Credit: Mother Earth Brewing Company
What's Driving This Trend
- Fruit-first Ipas
- Combining traditional IPA hops with fruity notes creates a unique and memorable drinking experience.
- Can Art
- Collaborating with artists and designers to create eye-catching can art can distinguish a beer from its competitors.
- Hazy IPA
- Incorporating haze into IPAs creates a smoother mouthfeel and can set a beer apart in a saturated market.
Who This Affects Most
- Craft Beer
- Craft breweries can incorporate unique flavors and collaborate with artists to stand out in a crowded market.
- Art and Design
- Brewing companies can partner with artists to create unique can designs and packaging.
- Hospitality
- Restaurants and bars can cater to the growing demand for craft beer and unique flavors to attract customers.
