Aslin Beer Co. is an established craft brewery that recently developed a new line of non-alcoholic beverages named Wax. These offerings are infused with hemp-derived cannabinoids.
Aslin Beer Co.'s Wax contains two milligrams of THC and two milligrams of CBD per 12-ounce can. The product is formulated to mimic the taste experience of traditional craft beer and hard seltzer without utilizing alcohol, but instead relying on a low-dose cannabinoid blend to produce its effects. Wax is being introduced in four flavor varieties designed to recall specific beer styles — a Mexican-style lager, a grapefruit IPA, a dragonfruit sour, and a mango blonde ale. The branding employs bold graffiti-inspired graphics and countercultural messaging aimed at a demographic seeking alternatives to conventional social drinking.
Aslin Beer Co. notes that the effects of Wax are typically felt within a short timeframe and advises cautious consumption due to the psychoactive component.
Image Credit: Aslin Beer Co.
Why This Trend Is Growing
- Hemp-infused Non-alcoholics
- The rise of hemp-infused non-alcoholic beverages allows consumers to experience the social aspects of drinking without the drawbacks of alcohol consumption.
- Graffiti-inspired Branding
- The use of graffiti-inspired graphics in branding is gaining traction, appealing to a demographic that values countercultural aesthetics and unique visual identities.
- Cannabis-alternative Beverages
- Beverage companies are exploring cannabis as a key ingredient, creating drinks that provide psychoactive effects without the use of alcohol, tapping into wellness and recreation markets.
Industries Being Reshaped
- Craft Beverage Industry
- The introduction of cannabinoid-infused drinks within the craft beverage industry is creating a niche market for consumers seeking innovative and diverse flavor experiences.
- Cannabis Industry
- The cannabis industry is expanding into the beverage sector, merging traditional taste profiles with low-dose cannabinoid formulations to offer a safe and controlled consumption experience.
- Non-alcoholic Beverage Sector
- The non-alcoholic beverage sector is diversifying with hemp-infused products, attracting consumers who desire new methods of relaxation and social engagement without alcohol.
