Verist THC-infused seltzer was created in partnership with popular Minneapolis brewery Fulton and it provides a refreshing, relaxing drinking experience that's free from alcohol, sugar, carbs or calories.
Notably, Verist THC-infused seltzer sets itself apart from other comparable products on the market in several ways. Firstly, it's made with 3.5 mg of hemp-derived THC, which is a lower amount than many other brands on the market. Secondly, this product is packaged in unlined glass bottles rather than cans to preserve potency. "Early in the process of developing our THC seltzer, we learned about the importance of using glass bottles," said Nicola Peterson, co-founder of Verist, "When a THC beverage is packaged in aluminum, the can liner leeches THC from the drink over time, causing it to become less potent and even ineffective."
What's Driving This Trend
- Low-dose THC Infused Beverages
- There is a disruptive innovation opportunity for brands to create low-dose THC infused beverages for consumers who want to try cannabis without experiencing strong psychoactive effects.
- Packaging Innovation for THC Beverages
- Brands can explore the use of unlined glass bottles or other innovative packaging materials to preserve potency and extend the shelf life of THC-infused beverages.
- Zero-calorie Thc-infused Beverages
- There is a potential for brands to create zero-calorie THC beverages that offer a healthier and refreshing alternative to alcoholic drinks.
Who This Affects Most
- Beverage Industry
- Beverage companies can explore opportunities in the cannabis industry by developing and producing THC-infused beverages.
- Packaging Industry
- There is a need for packaging companies to offer innovative and sustainable packaging solutions for THC-infused beverages to preserve potency and extend shelf life.
- Health and Wellness Industry
- The health and wellness industry can explore opportunities in the booming cannabis industry by offering THC-infused beverages as a healthier alternative to alcohol.
