WeLove's Luxerose is a new ready-to-drink cocktail set that targets young, Millennial females in New Zealand and China. While there are now plenty of on-the-go alcohol products that are conveniently packaged by the can or carton, these new ones are contained in elegant glass vials.
The Luxerose cocktail set includes varieties such as Night Out, Moonchild and Summer Love, each of which is a blend that reflects popular flavors. These space-saving vials can easily be chilled and easily served in a variety of environments, as well as for different drinking occasions.
Millennials may be spending less on alcohol than the Baby Boomers that came before them, but this demographic is willing to try exciting new products, especially ones that offer convenience and unforgettable drinking experiences.
Key Themes Behind This Trend
- Glass Vial Cocktails
- Young, Millennial females in New Zealand and China are being targeted with the elegant and innovative Luxerose ready-to-drink cocktail set, which includes space-saving glass vials and distinctive blends.
- On-the-go Alcohol
- Convenient packaging for on-the-go alcohol products is becoming increasingly popular, allowing for a variety of environments and drinking occasions as demonstrated by Luxerose's cocktail sets.
- Innovative Drinking Experiences
- Exciting new products offering convenience and memorable experiences, much like Luxerose's cocktail sets, are becoming a popular choice amongst Millennials and offer an opportunity for disruptive innovation in the alcohol industry.
Where This Applies
- Alcohol
- The alcohol industry has an opportunity to capitalize on innovative product packaging, like Luxerose's glass vial cocktail set, to attract new consumer markets.
- Packaging
- The packaging industry can explore innovative new designs and materials for on-the-go alcohol products in order to meet the needs of convenience-driven Millennial consumers.
- Marketing
- Marketing agencies can develop unique campaigns to promote new and innovative alcohol products, such as Luxerose's cocktail sets, to new consumer segments within the Millennial market.
