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Luxerose's Ready-to-Drink Cocktails Target Female Millennial Consumers

WeLove's Luxerose is a new ready-to-drink cocktail set that targets young, Millennial females in New Zealand and China. While there are now plenty of on-the-go alcohol products that are conveniently packaged by the can or carton, these new ones are contained in elegant glass vials.

The Luxerose cocktail set includes varieties such as Night Out, Moonchild and Summer Love, each of which is a blend that reflects popular flavors. These space-saving vials can easily be chilled and easily served in a variety of environments, as well as for different drinking occasions.

Millennials may be spending less on alcohol than the Baby Boomers that came before them, but this demographic is willing to try exciting new products, especially ones that offer convenience and unforgettable drinking experiences.