The Shak.r cocktails are a series of ready-to-drink (RTD) alcohol products crafted with flavor, quality and convenience in mind to offer consumers with an easier way to enjoy a bar-quality refreshment anytime. The canned cocktails are characterized by their shakeable profile that encourages the consumer to give it a good shake before being poured into the glass. The result is the experience of a freshly prepared cocktail that mimics what one would receive when ordering at a bar.
The Shak.r cocktails come in four flavor options including Espresso Martini, Margarita, Pornstar Martini and Daiquiri Fraise, which each come in 125ml cans with a 14% ABV. The cocktails are arriving in France with distribution being handled by Spiribam.
Why This Trend Is Growing
- Shakeable Beverage Formats
- Shakeable drink formats provide consumers with an interactive experience that enhances the sensory enjoyment of ready-to-drink cocktails.
- Bar-quality RTD Cocktails
- RTD cocktails that replicate the bar experience deliver a premium drinking option without the need for skilled bartenders or equipment.
- Convenient Premium Drinks
- The rising demand for convenient yet high-quality beverages opens avenues for innovation in portable drink solutions that do not compromise on taste or presentation.
Industries Being Reshaped
- Ready-to-drink Alcohol
- The RTD alcohol industry is transforming with novel formats that replicate traditional cocktail preparation methods without compromising convenience.
- Beverage Packaging
- Innovations in beverage packaging are creating opportunities to integrate interactive elements, such as shakeable cans, that elevate the consumer experience.
- Experiential Beverages
- The experiential beverage industry is developing products that engage multiple senses to offer a more immersive and enjoyable drinking experience.
