Shake and Serve is a new range of ready-to-drink cocktails by Funkin that taps into the demand for out-of-home cocktails. With busy establishments in mind, Funkin created its newest range to help bar staff deliver quality cocktails fast.
The small 140ml bottles contain one perfect serve at 10% ABV, and once it has been chilled, it's ready to be shaken and then poured to create a cocktail with foam. Thanks to the cocktail recipes and their packaging, achieving a quality drink every time is easy, with no additional equipment needed.
The range is being introduced with popular cocktail varieties like Sex on the Beach, Strawberry Daquiri and the highly popular Pornstar Martini, which makes up nearly one in five cocktail orders in the UK.
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Key Themes Behind This Trend
- Ready-to-drink Cocktails
- Innovative packaging and unique flavors for ready-to-drink cocktails present an opportunity for manufacturers to cater to busy customers who still want a quality drink experience.
- Single-serve Beverage Packaging
- Packaging single-serve cocktails in small, portable bottles allows for convenience and portability, expanding the market to outdoor events and festivals.
- Efficiency in Bartending
- Creation of pre-made cocktail recipes lowers the amount of time bartenders spend on drink preparation, leading to more efficient service and more satisfied customers.
Where This Applies
- Alcohol Industry
- Ready-to-drink cocktails provide the alcohol industry with an opportunity to craft unique flavors and packaging, targeting party goers and busy customers who still prioritize convenience.
- Hospitality Industry
- Single-serve cocktail packaging allows the hospitality industry to expand outdoor event offerings without a significant increase in bartending staff, optimizing logistics and efficiency.
- Fast Food Industry
- Fast food companies can partner with alcohol manufacturers to offer ready-to-drink cocktails for purchase alongside fast food meals, creating new revenue streams and tapping into new demographics.
