These New Funkin Cocktails Come in Two Flavors
Michael Hemsworth — May 7, 2022 — Marketing
References: funkincocktails & foodbev
These new Funkin cocktails are being launched by the AG Barr-owned brand in anticipation of the warm weather months to provide consumers with a juicy option to try out. The cocktails come in two flavors including Long Island Iced Tea and Peach on the Beach, which are both arriving in cans for £2 each as well as additional serving options. The Long Island Iced Tea features vodka gin and rum, while the Peach on the Beach is made with vodka.
Funkin Cocktail's Senior Brand Manager Rosie Crossman commented on the new Funkin cocktails saying, "The Funkin Cocktails team are continually collaborating to create innovative cocktails, which delight our consumers. Peach on the Beach and Long Island Iced Tea are well-loved bar classics and we have captured the quality and flavour of a bartender serve, in our ready to drink cans and bottles.”
Funkin Cocktail's Senior Brand Manager Rosie Crossman commented on the new Funkin cocktails saying, "The Funkin Cocktails team are continually collaborating to create innovative cocktails, which delight our consumers. Peach on the Beach and Long Island Iced Tea are well-loved bar classics and we have captured the quality and flavour of a bartender serve, in our ready to drink cans and bottles.”
Trend Themes
1. Ready-to-drink Cocktails - Opportunity for innovation in packaging, flavors, and ingredients for the booming ready-to-drink cocktail market.
2. Summer-themed Beverages - Innovative and refreshing summer-themed beverages with unique flavor profiles can capture a large target market during warm weather months.
3. Collaborative Cocktails - Collaborating with bartenders and mixologists to create innovative cocktails can provide a unique selling point and broaden product appeal.
Industry Implications
1. Alcoholic Beverages - Opportunities for innovation in the alcoholic beverage industry include developing exciting flavors and packaging options that can differentiate from competitors.
2. Food and Beverage - Collaborating with bartenders and mixologists to create innovative summer cocktails can increase the demand for food and beverages in bars and restaurants during warm weather months.
3. Canned Drinks - Expanding the ready-to-drink cocktail market with premium canned drinks can create a unique experience for consumers looking for convenience without sacrificing quality or taste.
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