The Bols Ready to Enjoy Cocktails from Lucas Bowls have been unveiled by the brand as its latest lineup of libations that will provide consumers with an easy way to enjoy a premium mixed drink. The cocktails come in five flavors to choose from including the Bols Margarita Azul, the Bols Espresso Martini, the Bols Red Light Negroni, the Bols Very Old Fashioned and the Bols Pornstar Martini. The cocktails range in ABV from 14.9% up to 30%, depending on the variety.
CEO Huub van Doorne spoke on the new Bols Ready to Enjoy Cocktails saying, "Lucas Bols wants to inspire consumers by bringing the magic of cocktails home. With our Ready to Enjoy Cocktails, crafted with our famous Bols liqueurs, vodka and genever, we are tapping into the rapidly growing category of ready to serve cocktails. We prioritised superior quality, convenience and sustainable packaging to revolutionise the cocktail experience at home. Our Bols Cocktail Tubes illustrate our leading position in the development of the global cocktail market.”
What Makes This Trend Stand Out
- Premium Tube-packaged Cocktails
- The trend towards convenient, high-quality cocktails packaged in tubes, and delivered directly to consumers represents a disruptive innovation opportunity for cocktail makers and distributors.
- Ready-to-drink Cocktails
- The trend of ready-to-drink cocktails, which offer convenience and high-quality taste, represents a disruptive innovation opportunity for bar and restaurant owners to expand their offerings and meet the changing needs of customers.
- Sustainable Packaging for Cocktails
- The trend towards sustainable packaging for cocktails opens up a disruptive innovation opportunity for cocktail makers to differentiate their products and appeal to a growing number of environmentally-conscious consumers.
Sectors Adopting This
- Alcohol Manufacturing
- The alcohol manufacturing industry can leverage the trend of premium, tube-packaged cocktails to create innovative products with new flavors and packaging options.
- E-commerce
- The e-commerce industry can take advantage of the trend of ready-to-drink cocktails, which cater to consumers who want to enjoy the convenience of purchasing high-quality cocktails online and having them delivered to their doorstep.
- Hospitality and Tourism
- The hospitality and tourism industry can benefit from the trend of sustainable packaging for cocktails, as businesses can market their eco-friendly cocktail products and appeal to the growing number of eco-conscious travelers.
